LOCAL WEEKEND BAKER: PROPOSED REBRANDING
JUNE 2023
OVERVIEW
Local Weekend Baker was founded by a passionate baker who discovered her love for cooking and baking at a young age. She began her business while studying law, driven by her passion for food and desire for independence.
Local Weekend Baker is our partnered business associate during our final year thesis in college. Castillo, my thesis partner and I worked together in creating proposed rebranding for Local Weekend Baker. Our aim was to redesign the logo and curate a cohesive visual identity that highlights the main vision of the owner. The works displayed are the visual identity we designed.
SCOPE
Logo Design
Color
Pattern
Packaging
Merchandise
We collected data from the owner and several customers of Local Weekend Baker to help shape their current perception of what they visualize when thinking about the brand. Based on this information, we decided to preserve the initial branding crafted by the owner to maintain familiarity. Our goal was to enhance key aspects, such as the brand's appearance on social media and its potential look as an official store. Since the owner expressed a desire to eventually transform Local Weekend Baker into a store, we took on the task of designing what this could look like. Our aim for the visual design was to blend the aesthetics of an established baking store while preserving the friendly and bubbly personality of the brand. This approach would enable customers to associate the brand with an established store while still recognizing it as Local Weekend Baker.
